Men's GroomingBoston, MA•8 Staff
Refined Men's Grooming
Masculine, sophisticated design for upscale men's grooming with membership options.
+150%
Male Clients
340+
Memberships
78%
Retention
refinedmensgrooming.com
Timeline
9 weeks
ROI
720% ROI
Services
Web DesignBrand IdentityMembership SystemLocal SEO
Overview
Refined Men's Grooming offers haircuts, shaves, facials, and grooming services for men in Boston.
The Challenge
Men wanted grooming services but were put off by feminine spa branding.
Our Approach
We created a masculine brand positioning grooming as smart self-maintenance.
The Results
Male clientele grew 150%. Membership program has 340+ active members.
Key Takeaways
- 1Gender-appropriate branding matters
- 2Membership programs drive recurring revenue
- 3Service bundling increases ticket size
- 4Masculine spaces attract underserved market
“Men want grooming services but hate feeling out of place. Our branding speaks to them. We're always booked solid.”
James Richardson
Owner
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