beauty marketing Specialists
A focused team that only works with beauty businesses. We understand the industry, client psychology, and what it takes to turn website visitors into booked appointments.
Nick Lawson
Founder
JD, University of Sydney · BSc Economics, London School of Economics
Former beauty professional turned digital strategist. Started Advantix Beauty after years of building high-performance websites and SEO systems for professional services firms.
Sarah Whitmore
SEO Lead
BA Communications, Boston University
Handles all things search—technical audits, keyword strategy, and content optimization. Specializes in local SEO and Google Business Profile for beauty businesss.
Daniel Reyes
Paid Media Manager
BS Marketing, University of Texas
Runs Google Ads and paid campaigns for salons, spas, and beauty businesses. Tracks everything back to booked appointments, not just clicks.
Emily Carter
Design Lead
BFA Graphic Design, RISD
Designs websites that convert. Believes beauty business sites should feel trustworthy and authoritative—clean layouts, professional typography, no gimmicks.
Marcus Holloway
Lead Developer
BS Computer Science, Georgia State
Builds fast, secure websites that rank. Handles performance optimization, CRM integrations, and custom intake systems.
Lauren Mitchell
Content Manager
MA Journalism, University of Missouri
Writes and manages all client content. Knows how to make beauty and wellness topics engaging and SEO-friendly.
Rachel Kim
Client Success Manager
BA Business Administration, UCLA
Keeps projects on track and clients happy. Manages onboarding, timelines, and makes sure nothing falls through the cracks.
Brandon Cole
Local SEO Specialist
BS Information Systems, Florida State
Focuses on Google Business Profile optimization and local rankings. Gets beauty businesss into the Maps 3-Pack.
Priya Desai
Analytics Manager
MS Data Analytics, Georgia Tech
Builds dashboards and tracks what actually matters—leads, calls, and booked appointments. Connects the dots between marketing spend and revenue.
Tyler Hammond
Conversion Specialist
BS Psychology, University of Michigan
Optimizes intake forms, CTAs, and page layouts to turn more visitors into leads. Obsessed with A/B testing.
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