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Our Team

Beauty Marketing Specialists

A focused team that only works with beauty businesses. We understand salon operations, client psychology, and what it takes to turn website visitors into booked appointments.

Nick Lawson, Founder at Advantix Beauty
Leadership

Nick Lawson

Founder

JD, University of Sydney · BSc Economics, London School of Economics

Former attorney turned digital strategist. Started Advantix Beauty after years of building high-performance websites and SEO systems for beauty businesses.

300+ beauty projects12 years in digital marketing
Emily Carter, Creative Director at Advantix Beauty
Design

Emily Carter

Creative Director

BFA Graphic Design, Parsons School of Design

Designs websites that convert. Believes beauty business sites should feel premium and trustworthy—showcasing artistry while driving bookings.

150+ salon websites designedAvg 2.5x conversion lift
Daniel Reyes, Head of SEO at Advantix Beauty
SEO

Daniel Reyes

Head of SEO

BS Computer Science, UC Berkeley

Handles search strategy, technical audits, and content optimization. Specializes in local SEO and Google Business Profile for beauty businesses.

200+ salons ranked locallyAvg 3x organic traffic growth
Rachel Kim, Client Success Manager at Advantix Beauty
Operations

Rachel Kim

Client Success Manager

BA Business Administration, University of Texas

Keeps projects on track and clients happy. Manages onboarding, timelines, and ensures every launch goes smoothly.

98% client retentionAvg 6-week launch time

Want to Work With Us?

We're always happy to chat about your beauty business marketing. No pressure, no hard sell.

Get in Touch