Why Development Quality Matters
Behind every beautiful website is code that determines whether it's fast or slow, secure or vulnerable, reliable or prone to breaking. Most visitors never see the code, but they feel its effects: slow load times, broken booking forms, or security warnings that destroy trust.
53% of mobile users abandon sites that take longer than 3 seconds to load. For beauty businesses where 73% of bookings come from mobile, slow sites directly cost you money. Every second counts.
We build on modern technology specifically chosen for performance, security, and reliability. No bloated WordPress themes. No outdated code. Just clean, fast, secure websites that work perfectly every time.
Our Technology Stack
Next.js & React
We build on Next.js, a cutting-edge framework used by companies like Netflix, TikTok, and Notion. It delivers blazing-fast page loads, excellent SEO, and a smooth user experience that keeps visitors engaged.
Tailwind CSS
Our styling approach produces lean, optimized CSS that loads quickly. No bloated stylesheets slowing down your site—just the styles you need, perfectly optimized.
Vercel Hosting
Your site is hosted on enterprise-grade infrastructure with a global CDN, ensuring fast load times for visitors anywhere. Automatic scaling handles traffic spikes without breaking a sweat.
No WordPress
We don't use WordPress. While popular, WordPress sites are often slow, require constant security updates, and are frequent targets for hackers. Our modern stack eliminates these problems entirely.
Performance That Converts
Our sites consistently score 90+ on Google PageSpeed Insights and pass all Core Web Vitals. This isn't just technical bragging—it directly impacts your business:
- Better Rankings: Google uses page speed as a ranking factor
- Lower Bounce Rates: Fast sites keep visitors engaged
- Higher Conversions: Every second faster means more bookings
- Better User Experience: Visitors notice and appreciate speed
How We Achieve Speed
- Automatic image optimization and modern formats (WebP, AVIF)
- Code splitting so users only load what they need
- Static generation for instant page loads
- Global CDN distribution for fast delivery anywhere
- Efficient caching strategies
Security You Can Trust
Beauty businesses collect sensitive client information: contact details, booking preferences, sometimes payment info. Security isn't optional—it's essential.
Built-In Security
- HTTPS Everywhere: All data encrypted in transit
- No Database Vulnerabilities: Static sites have minimal attack surface
- Automatic Updates: Security patches applied automatically
- DDoS Protection: Enterprise-grade protection against attacks
- Regular Backups: Your site can be restored quickly if needed
Integrations That Work
Your website needs to work with your booking system, payment processor, and other tools. We build seamless integrations with:
- Booking Systems: Square, Vagaro, Fresha, Booksy, Acuity, and more
- Payment Processing: Stripe, Square, PayPal integration
- CRM Systems: Connect with your client management tools
- Email Marketing: Mailchimp, Klaviyo, and others
- Analytics: Google Analytics, conversion tracking
- Review Platforms: Google Reviews, Yelp integration
Why Choose Advantix Beauty
- Modern Technology: No outdated platforms or security vulnerabilities
- Performance Focused: Sites that load in under 2 seconds
- Beauty Industry Experience: We understand salon and spa needs
- Seamless Integrations: Works with your booking and payment systems
- Ongoing Support: We maintain and update your site long-term